How to Engage Visitors on Your Law Firm Website

Your law firm website needs to be engaging regardless of your practice area. With a strong platform, you can get a steady stream of potential clients and increase your chances of turning every call into a closed deal. It’s important to work with a law firm marketing agency such as dNovo Group to help you create an overall advertising strategy. A good place to start is ensuring your site engages visitors the minute they land on your web pages. We’ll share a few tips on how to achieve the results you want on your law firm’s website by improving its engagement.

Take advantage of reviews

Reviews are good for any law firm website. The more reviews you have, the better you will be seen. With plenty of reviews on your web pages, you also increase your chances of appearing in local search results. Reviews directly work in improving your SEO strategy and will help determine whether a potential client will choose to work with you.

You may have tried asking clients to leave reviews on your website, but this didn’t work quite well. There are other ways to get more reviews on your law firm website:

• Use an automation tool that sends texts to your clients and reminds them to review your law firm after receiving any of your services.
• Reach out to top clients and ask for a one-on-one interview where they share their experiences. You can turn this review into a blog interview.
• Use social media to reach out to existing clients and let them know they can leave reviews on your website. Have a simple landing page where customers can add their reviews.

Keep in mind that with customer reviews, you have no control over how many positive and negative ones you get. Don’t just ignore the negative feedback that comes in. Use this as an opportunity to improve your services when necessary. These sentiments can help you improve your law firm services and address issues before they get out of hand.

Engage visitors on Webchat

Driving potential clients to your law firm website is just the first step. What’s even more important is to lead them through the conversion funnel by taking steps to engage every visitor who lands on your web pages. Webchat allows clients to contact you and get an immediate response. There are even technologies that allow you to send webchat conversations via text so that you can quickly log in and engage with the customer before they leave the site.

Webchat should allow the potential client to leave their contact details such as name and phone number, and in case it’s outside business hours, the autoresponder should follow up and get this information for you. Your website visitors will appreciate the ability to chat with someone from your law firm immediately when they land on your website. You should also be able to track the leads you receive from chats and send an automated message that drives the prospects down the conversion funnel.